Monday, August 31, 2015

One age, One attitude—GONSIN Economical Paperless Conference System

Introduction: Papermaking technology is a great creation and innovation in the history, and provides humanity with the most important tool to write. Especially, the papermaking technology Cailun improved in the Eastern Han Dynasty, makes the paper easy to carry and produced from various material, is the cutting-edge revolution of the writing material, pushing the cultural development of the whole world. At present, paper has been the most extensive writing material. However, with the massive consumption of paper, people have to felling trees to meet the demand, which certainly destroys the ecological balance and leads to the over-consumption of resources.

One age, One attitude
Nowadays, we are aware of a problem———saving resources

From 18th century, the society have achieved great development. However, because of the unreasonable development of natural resource and the large scale environmental contamination, the price that human have to pay is unprecedented. Resource shortage is the common topic in the world. Facing the over-consumption of resources, governments take a series of measures in succession. With the strength of the environmental awareness and the updating of the office model in various sectors, the pace of the construction of modernization and informatization is accelerated, the paperless office model is born at the right moment. At the stage, paperless office model has rooted in all walks of life, from the government to the cleaner, all sectors response to this historical change, including various conference that cost massive papers.

Paperless office has covered many application areas, and the conference application is the important component of this trend. Paperless conference system has realized the paperless conference by adapting modern communication technology, audio technology, video technology and software technology, by digital exchange of papers. Its main features: network paper transmission, digital paper display, intelligent paper editing, controlling the input and output of the paper.  
In the trend of the cloud application, we can realize registration, voting/electing/apparition, demonstrating document synchronously, service call, transmission and look up documents and other functions by the paperless congress terminal device.  Powerful supporting function could make the complicated conference work simple and efficient. To change the printed consumable into digital files, saves massive papers, which not only saves resources but also carries the responsibility of protecting the environment.

It is at this background that GONSIN DCS-2021 economical paperless conference system is developed. This system superimposes the paperless conference terminal devices to realize the paperless multi-media function, to meet the demand for solemn political conference. Meanwhile, by Pad or smart phone, the system can extend the paperless multi-media function to offer the most economical paperless conference solution to the commercial conference.

Besides the adding extended paperless conference function, the DCS-2021 discussion terminal allows the delegate to speak, request to speak, listen to speech, and has automatic camera tracking function. The discussion and interpretation terminal accommodates up to 32-channels; With a USB port, the handheld voting units can be externally connected to extend voting function; Each congress terminal comes with headphone jack and volume control for the delegate to hear the floor audio and any interpreted language channels, and adjust volume level for comfortable listening. 1 to 4 delegate microphones can be activated at the same time. Built-in loudspeaker mutes automatically when the microphone is turned on. Under voiceactivated mode, the microphone is automatically turned on when the delegate speaks, and VOX sensitivity can be adjusted, which is user-friendly to ordinary clients and visually impaired clients. All-in-one capacitive touch button design will also improve users’ operation experience.

1.      Extending the paperless function by extended terminals of paperless conference
2.      USB extended voting function
3.      Adjusting the sensitivity and the audio of microphone all terminal together or just single one
4.      Distributed power and intelligent grouping management
5.      Volume of built-in loudspeaker can be adjusted from 0~8 level
6.      One-piece touch panel
7.      CD-quality sound
8.      32 channels simultaneous interpretation
9.      Voice activated function
10.   With offline 8 in 1 out SD video tracking matrix, HD camera is supported 

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【Elite Program】GONSIN Classroom launches new Classes!

Introduction: consultant marketing, just as its name implies, is to provide professional advice and solutions, and value-added services with clients' interests professionally, offers chances for customers to make the right decision on the product or service, which is the value of the consultant marketing. During the consultant marketing, it can build up the affection and loyalty of customers for products or services, which would be beneficial to carrying out relationship marketing and achieving a long-term, stable cooperation in order to form the unique powerful market competitiveness by becoming the strategic alliance.

Sale personnel is the key figure who persuades the customer to purchase and resists the interception from the competitors. Sales staff contacts with different projects and confronts various challenges everyday. How do they provide a better solution and service for the customer, even acts as the consultant to create greater value for customers? How do we train our sales team in order to enhance the overall service quality?
Traditional selling model can not touch the hearts of the customers. Except the product, customers need is all-round solutionconsulting and services. How do the top sellers establish themselves as the best and achieve the top selling goal under the circumstance that the market competition is increasingly fierier and the customers’ demand is continuously getting higher. Going with the market tide, the consultant marketing( or called relationship marketing) is born. The core of the skills of consulting marketing is to dig out the potential demand of the customers and comb their certain needs, therefore, the sale staff could get the approval from client so that the transaction could be concluded.
In order to enhance sale personnel’s professional cognition of GONSIN brand and its products and to improve the sellers’ marketing skill in the scene and to create one-to-many marketing models of the sale staff, in order to create “ everyone can train, everyone is a instructor” atmosphere, GONSIN determines to launch the training lessons of consulting marketing in August, 2015.
This training activities, by the remote video conference system, lets all representative offices and the headquarters interact with the model of "real-time, visual, interactive" long-range interact. Training activities include "training + personal practice + live presentation". And the speech contest is divided into designated proposition and random proposition, and it has a professional panel of judges who carries on the inspection of each sales staff, in order to improve the comprehensive quality such as the analytical ability, speech ability, practice ability, creative ability, etc. GONSIN believes that by this activity, it can greatly keep the morale of the marketing team high. At the same time, CONSIN can offer more high-quality advisory service, ultimately to achieve a win-win goal with clients.

Established in 2003, GONSIN Conference Equipment Co.,LTD. is the industry leader in R&D, manufacturing and sales of digital conference equipment. It is a state-level high-tech enterprise in China and a proud member of International Congress and Convention Association (ICCA) and the member of the international convention conference equipment and technical support. 

AS the lead provider in the industry of the complete conference system solution, GONSIN products include voting system, discussion system, simultaneous interpretation system, attendance registration system, central control system, amplifying system, remote video system and conference management software. As a global brand, GONSIN has registered GONSIN trademark in over 60 countries and regions. The users includes party committees, people’s congress, people political consultative conference, government, parliament, conference centre, hotels, schools, courts, militaries, hospitals, churches, enterprises and others. GONSIN exports its products to more than 130 countries and regions, has become one of the best providers of the integrated digital conference system equipment solution.    

The new educational mode in the 21st century

With the arrival of the digital age, there is not only the unprecedented historical stage for the spread of knowledge and culture, but also bringing surprise and shock for the higher education teaching. At present,  the education fields gradually opens up a new teaching mode worldwide. Especially, the application of digital teaching resources during the teaching process, not only brings unprecedented convenience and support for the teaching for all subjects and provides the teaching and the learning with the revolutionary significance, but also brings challenges.

Teaching practice indicates that  using  digital teaching resource efficiently , is of great importance for students learning ability and the cultivation of problem consciousness and the scientific spirit of suspicion. By taking advantage of the digital teaching resources, teachers can stimulate students to acquire knowledge and discover with interest,  which can prove that using digital resource is the best way to cultivate the independent learning and inspire the spirit of  innovation.During the selection of digital teaching resources and the teaching process , students’ learning mode can shift from  the one-way instruction from teachers into a two-way interaction mode between teachers and students.  In this case, the teachers during the teaching process can better cultivate students ability such as discovering, thinking, analysis and judgment.

Located in northeastern area of  Poland in Europe, Olsztyn University, goes with the tide of the popularization of the new educational model, during the construction of the digital computes, introduced the conference discussion system from GONSIN as an important part to improve its teaching quality. The university has been adhering to the guidelines of the "advanced school-running  to create the brand".  With the digital equipment, the university let the learners change from the accepter of knowledge mode to acquire knowledge, fosters the capacity of the students  to take the initiative to acquire knowledge independently. The teaching resources , scientific research and social resources are highly integrated in the university. It is the new type of education institution integrated with the network, digitalization and intelligence.

According to the actual need of the end user needs, the designer can design with specific purpose, makes it meet the needs of  their different teaching functions, thus during the construction,  selects GONSIN 5600 series. 5600 series is a embedded modular digital conference system, it contains five functional modules providing basic discussion, simultaneous interpretation, voting,  giving speech functions. Each module are independent, can be free combined as the users’ need. The users can increase or decrease the terminal function, according to different teaching demand, which makes it very convenient. The end-users can speak or apply to speak by the basic discussion module. And  it can be installed the automatic camera to track automatically, so the audience can see the people in the screen while listening.  The simultaneous interpretation module can support six channels simultaneous interpretation, students from different nations can hear the speech by the earphone and choose the language channel, which solves the problem that the teaching quality in the international university could be the decreased because of the language barrier.Voting  module has functions such as registration, voting, election,  appraisal, scoring. The end-users can interact instantly in the classroom by utilizing the functions from the module. The actual data from the scene,  provides supports for teachers to decide and for students to assess self-capability.  The speaker module allows students in every corner of the classroom can hear teacher's voice clearly.
Students utilizes the digital teaching resources directly, without doubt, is the opportunity  for students to practice and improve their comprehensive attainment. For teachers, it is the best way to examine learning ability of the students and the results of the education. Building the digital campus requires the advanced idea and what is more needed is the advanced technology.  Since the foundation of the CONSIN, it insists on independent innovation and treats product diversification as development strategy. All products launched by GONSIN have independent intellectual property rights.GONSIN has obtained 41 patents such as patents for invention, utility model patent and appearance patents. The GONSIN digital wireless conference voting  system and DSSS digital wireless simultaneous interpretation system won the honors including "National Torch Project"  by the Ministry of Science and Technology, "Guangdong Province Key New Product" by Guangdong Department of Science and Technology  and "Intelligent Building Quality Products" by the intelligent Construction Branch of  Chinese Construction Industry and other honors; GONSIN DSSS wireless simultaneous interpretation system has successfully applied DSSS wireless technology to the conference system industry, which is the first move  in China, and fills the gap in the market. The DCS series, with exquisite design and differentiated development strategy, creates economical paperless conference and whole series of wireless conference products that can adapt to various scenes. GONSIN believes that by our efforts, we will win more in the future for our clients.

Iraqi National Medical City

University Of Science And Technology Of China

How to create a best-selling benchmarking product?

How to create a best-selling benchmarking product, for the marketing, is the key to ensuring the success of marketing. The benchmarking product is the winner of the products. As the proverb goes “ Good tools are essential things” , the benchmarking product is the tool. Only the tool is excellent, it can get twice results with half effort.

What are the standards of creating a benchmarking product?
First of all, you have to know if the product is unique or not?

As we all know, product homogeneity has been the undeniable fact. How does the product stands out? That requires innovation, innovation is not only the technical innovation but also the innovations including the variety, the raw material, the craft, the way to use and, etc. At least, there is the innovation in one field, it can ensure the uniqueness of the product so that the product could stand out. For instance, DCS-1021 wireless conference system developed by GONSIN has many breakthroughs in several fields. At first, for the appearance design, it is different from other conference terminal equipment by the combination of the arc and straight line and stacked design. Instead of the pattern of other brands which are normally designed to the front shell clip-on the back shell or the back shell clip-on the front shell, it has a cascading design which emphasizes the sense of the wholeness and brings concise impression. The trim strip that covers edge has abandoned integrated structure which has been fashion in the market for years. The aesthetic line of DCS-1021 creates GONSIN style atmosphere.

Secondly, you should know whether the product has enough the market capacity or not? 

No matter how excellent the product is, it should go to the market. If the product has enough market capacity or it could be dug out enough market capacity, it would be the key driving power to promote the development of enterprises. In contrast, in conference system market, in each developmental stages of conference system technology development, the wireless conference products are also developing simultaneously. Especially in recent years, with the breakthrough of wireless communication technology, wireless conference system become the important trend in the development of conference industry products.

Thirdly, you should pay attention to the industry whether it already has a leader brand or not?

It is never lack of international famous brand in the conference industry. And GONSIN has more than ten years of technology accumulation, it has outstanding achievements in the field of wireless communication technology, The GONSIN digital wireless conference voting  system and DSSS digital wireless simultaneous interpretation system won the honors including "National Torch Project"  by the Ministry of Science and Technology, "Guangdong Province Key New Product" by Guangdong Department of Science and Technology and "Intelligent Building Quality Products" by the Intelligent Construction Branch of Chinese Construction Industry and other honors; GONSIN’s DSSS wireless digital simultaneous interpretation has successfully applied the DSSS wireless technology to the conference system industry, which is the first one in China and fills the gap of the market. GONSIN commits itself to build up the Conference system brand of China and famous Chinese brand.

How to create a marketable benchmarking product?
Scientific pre-market research

Market research is the foundation of everything. Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat. What should it research? The market should measure the market capacity, get detailed information of the competitors, the analysis of the customers’ demand, eventually, make SWOT analysis of the enterprise itself in order to take advantages and capture the opportunity, and march forward in the market. For instance, on account of the development of the DCS-1021, GONSIN conducted a series of market researches including the marketing situations nationwide, the research of the competitors and the customers, the research of the enterprise itself, etc. GONSIN seizes the opportunity in the market and its technical innovation peaks.

Accurate product positioning
Positioning is essential market competition. In simple terms, positioning is that the brand occupies a place in the consumer's mind. Numerous successful positioning cases have proved that to grasp the attributes of products and to position it in the accurate place in the market can help product make some breakthrough. In the conference system industry, how do you determine an accurate positioning of a wireless conference system product in the market ? After researches of the wireless products in the market, what we found most was that they are still positioned with intelligence, anti-interference, excellent sound quality, so how do GONSIN locate a right place for DCS - 1021? After rigorous product diagnosis, GONSIN finally located it at 2.4 GHz and 5 GHz coexistence pattern (dual frequency), and captured the unique "double-frequency" USP. As for its product ideology, GONSIN has shape it as “barrier-free frequency conversion " which simplifies the prorogation . The co-existence of the 2.4 GHz and 5 GHz (double-frequency) has become the technical developmental direction of wireless communication, the advantage of the dual-band Wifi device is that it gives the product the anti-interference ability, more stable Wifi signal and faster transmission speed, it also can make a wireless devices more efficient in order to meet future demand for wireless transmission of big data.

Distinct visual sense
Language is a nail, visual sense is the hammer that can hammer the nail into hearts. In visual age, to occupy a place in customers’ hearts not only requires the positioning language, but also requires the positioning visual sense or “ visual hammer” that can be distinct from the competitors and establish a faster and stronger positioning that can touch the chord of the customers.  

Product is a product on account of the existence of transactions. How to make your products become a dazzling star and a best-selling products. Product’s appearance is undoubtedly the most important bridge connecting with consumers directly. An excellent appearance not only has the protection function, but also but also highlights the advantages of the product in great details and improves the competitiveness of the commodity. A excellent appearance should guide customers to purchase and become a silent salesman. With shape-cut appearance, the product will naturally be different. DCS – 1021’s panel design idea comes from the "circle" , the symbol with rich connotation of Chinese cultural elements. This design gives the products a round sense, outstanding texture and also give the customer a balance reliable sense. Matching with the simple geometric shape at the bottom and crafted design technique, DCS-1021 multi-functions configuration and create perfect user’s experience.

Integrated communication make your benchmarking product well-known

This is an information explosion age. As the old proverb says, deeply buried gold will not shine. People are surrounded by various information and products. If you don’t concentrate all you have on propaganda, the customer will not receive your information and your benchmarking product is doom to fail.