Introduction:
consultant marketing, just as its name implies, is to provide professional
advice and solutions, and value-added services with clients' interests
professionally, offers chances for customers to make the right decision on the
product or service, which is the value of the consultant marketing. During the
consultant marketing, it can build up the affection and loyalty of customers
for products or services, which would be beneficial to carrying out
relationship marketing and achieving a long-term, stable cooperation in order
to form the unique powerful market competitiveness by becoming the strategic
alliance.
Sale
personnel is the key figure who persuades the customer to purchase and resists
the interception from the competitors. Sales staff
contacts with different projects and confronts various challenges everyday. How
do they provide a better solution and service for the customer, even acts as
the consultant to create greater value for customers? How do we train our sales
team in order to enhance the overall service quality?
Traditional selling model can not touch the hearts of the customers.
Except the product, customers need is all-round solution、consulting
and services. How do the top sellers establish themselves as the best and
achieve the top selling goal under the circumstance that the market competition
is increasingly fierier and the customers’ demand is continuously getting
higher. Going with the market tide, the consultant marketing( or called
relationship marketing) is born. The core of the skills of consulting marketing
is to dig out the potential demand of the customers and comb their certain
needs, therefore, the sale staff could get the approval from client so that the
transaction could be concluded.
In order to
enhance sale personnel’s professional cognition of GONSIN brand and its
products and to improve the sellers’ marketing skill in the scene and to create
one-to-many marketing models of the sale staff, in order to create “ everyone
can train, everyone is a instructor” atmosphere, GONSIN determines to launch
the training lessons of consulting marketing in August, 2015.
This
training activities, by the remote video conference system, lets all
representative offices and the headquarters interact with the model of "real-time,
visual, interactive" long-range interact. Training activities include
"training + personal practice + live presentation". And the speech contest is
divided into designated proposition and random proposition, and it has a
professional panel of judges who carries on the inspection of each sales staff,
in order to improve the comprehensive quality such as the analytical ability, speech
ability, practice ability, creative ability, etc. GONSIN believes that by this
activity, it can greatly keep the morale of the marketing team high. At the
same time, CONSIN can offer more high-quality advisory service, ultimately to
achieve a win-win goal with clients.
Established
in 2003, GONSIN Conference Equipment Co.,LTD. is the industry leader
in R&D, manufacturing and sales of digital conference equipment. It is
a state-level high-tech enterprise in China and a proud member of International
Congress and Convention Association (ICCA) and the member of the international
convention conference equipment and technical support.
AS
the lead provider in the industry of the complete conference system solution,
GONSIN products include voting system, discussion system, simultaneous interpretation
system, attendance registration system, central control system, amplifying
system, remote video system and conference management software. As a global brand, GONSIN has registered GONSIN trademark
in over 60 countries and regions. The users includes party committees, people’s
congress, people political consultative conference, government, parliament,
conference centre, hotels, schools, courts, militaries, hospitals, churches,
enterprises and others. GONSIN exports its products to more than 130 countries
and regions, has become one of the best providers of the integrated digital
conference system equipment solution.
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