How
to create a best-selling benchmarking product, for the marketing, is the key to
ensuring the success of marketing. The benchmarking product is the winner of
the products. As the proverb goes “ Good tools are essential things” , the
benchmarking product is the tool. Only the tool is excellent, it can get twice
results with half effort.
What are the standards
of creating a benchmarking product?
First of all,
you have to know if the product is unique or not?
As
we all know, product homogeneity has been the undeniable fact. How does the
product stands out? That requires innovation, innovation is not only the
technical innovation but also the innovations including the variety, the raw
material, the craft, the way to use and, etc. At least, there is the innovation
in one field, it can ensure the uniqueness of the product so that the product
could stand out. For instance, DCS-1021 wireless conference system developed by
GONSIN has many breakthroughs in several fields. At first, for the appearance
design, it is different from other conference terminal equipment by the
combination of the arc and straight line and stacked design. Instead of the
pattern of other brands which are normally designed to the front shell clip-on
the back shell or the back shell clip-on the front shell, it has a cascading
design which emphasizes the sense of the wholeness and brings concise
impression. The trim strip that covers edge has abandoned integrated structure
which has been fashion in the market for years. The aesthetic line of DCS-1021
creates GONSIN style atmosphere.
Secondly, you should
know whether the product has enough the market capacity or not?
No matter how excellent the product is, it should go to the
market. If the product has enough market capacity or it could be dug out enough
market capacity, it would be the key driving power to promote the development
of enterprises. In contrast, in conference system market, in each developmental
stages of conference system technology development, the wireless conference
products are also developing simultaneously. Especially in recent years, with
the breakthrough of wireless communication technology, wireless conference
system become the important trend in the development of conference industry
products.
Thirdly,
you should pay attention to the industry whether it already has a leader brand
or not?
It
is never lack of international famous brand in the conference industry. And
GONSIN has more than ten years of technology accumulation, it has outstanding
achievements in the field of wireless communication technology, The GONSIN
digital wireless conference voting system
and DSSS digital wireless simultaneous interpretation system won the honors
including "National Torch Project"
by the Ministry of Science and Technology, "Guangdong Province Key New
Product" by Guangdong Department of Science and Technology and
"Intelligent Building Quality Products" by the Intelligent Construction
Branch of Chinese Construction Industry and other honors; GONSIN’s DSSS
wireless digital simultaneous interpretation has successfully applied the DSSS
wireless technology to the conference system industry, which is the first one
in China and fills the gap of the market. GONSIN commits itself to build up the
Conference system brand of China and famous Chinese brand.
How to create a
marketable benchmarking product?
Scientific pre-market
research
Market
research is the foundation of everything. Know
the enemy and know yourself, and you can fight a hundred battles with no danger
of defeat. What should it research? The market should measure the market
capacity, get detailed information of the competitors, the analysis of the
customers’ demand, eventually, make SWOT analysis of the enterprise itself in
order to take advantages and capture the opportunity, and march forward in the
market. For instance, on account of the development of the DCS-1021, GONSIN
conducted a series of market researches including the marketing situations
nationwide, the research of the competitors and the customers, the research of
the enterprise itself, etc. GONSIN seizes the opportunity in the market and its
technical innovation peaks.
Accurate
product positioning
Positioning is essential market
competition. In simple terms, positioning is that the brand occupies a place in
the consumer's mind. Numerous successful positioning cases have proved that to
grasp the attributes of products and to position it in the accurate place in
the market can help product make some breakthrough. In the conference system
industry, how do you determine an accurate positioning of a wireless conference
system product in the market ? After researches of the wireless products in the
market, what we found most was that they are still positioned with intelligence,
anti-interference, excellent sound quality, so how do GONSIN locate a right
place for DCS - 1021? After rigorous product diagnosis, GONSIN finally located
it at 2.4 GHz and 5 GHz coexistence pattern (dual frequency), and captured the
unique "double-frequency" USP. As for its product ideology, GONSIN
has shape it as “barrier-free frequency conversion " which simplifies the
prorogation . The co-existence of the 2.4 GHz and 5 GHz (double-frequency) has
become the technical developmental direction of wireless communication, the
advantage of the dual-band Wifi device is that it gives the product the anti-interference
ability, more stable Wifi signal and faster transmission speed, it also can
make a wireless devices more efficient in order to meet future demand for
wireless transmission of big data.
Distinct visual
sense
Language
is a nail, visual sense is the hammer that can hammer the nail into hearts. In
visual age, to occupy a place in customers’ hearts not only requires the
positioning language, but also requires the positioning visual sense or “
visual hammer” that can be distinct from the competitors and establish a faster
and stronger positioning that can touch the chord of the customers.
Product is a product on account of the existence of
transactions. How to make your products become a dazzling star and a
best-selling products. Product’s appearance is undoubtedly the most important
bridge connecting with consumers directly. An excellent appearance not only has
the protection function, but also but also highlights the advantages of the
product in great details and improves the competitiveness of the commodity. A
excellent appearance should guide customers to purchase and become a silent
salesman. With shape-cut appearance, the product will naturally be different.
DCS – 1021’s panel design idea comes from the "circle" , the symbol
with rich connotation of Chinese cultural elements. This design gives the
products a round sense, outstanding texture and also give the customer a
balance reliable sense. Matching with the simple geometric shape at the bottom
and crafted design technique, DCS-1021
multi-functions configuration and create perfect user’s experience.
Integrated
communication make your benchmarking product well-known
This
is an information explosion age. As the old proverb says, deeply buried gold
will not shine. People are surrounded by various information and products. If
you don’t concentrate all you have on propaganda, the customer will not receive
your information and your benchmarking product is doom to fail.
