How to create a best-selling benchmarking product?

How to create a best-selling benchmarking product, for the marketing, is the key to ensuring the success of marketing. The benchmarking product is the winner of the products. As the proverb goes “ Good tools are essential things” , the benchmarking product is the tool. Only the tool is excellent, it can get twice results with half effort.

What are the standards of creating a benchmarking product?

First of all, you have to know if the product is unique or not?

As we all know, product homogeneity has been the undeniable fact. How does the product stands out? That requires innovation, innovation is not only the technical innovation but also the innovations including the variety, the raw material, the craft, the way to use and, etc. At least, there is the innovation in one field, it can ensure the uniqueness of the product so that the product could stand out. For instance, DCS-1021 wireless conference system developed by GONSIN has many breakthroughs in several fields. At first, for the appearance design, it is different from other conference terminal equipment by the combination of the arc and straight line and stacked design. Instead of the pattern of other brands which are normally designed to the front shell clip-on the back shell or the back shell clip-on the front shell, it has a cascading design which emphasizes the sense of the wholeness and brings concise impression. The trim strip that covers edge has abandoned integrated structure which has been fashion in the market for years. The aesthetic line of DCS-1021 creates GONSIN style atmosphere.

Secondly, you should know whether the product has enough the market capacity or not? 

No matter how excellent the product is, it should go to the market. If the product has enough market capacity or it could be dug out enough market capacity, it would be the key driving power to promote the development of enterprises. In contrast, in conference system market, in each developmental stages of conference system technology development, the wireless conference products are also developing simultaneously. Especially in recent years, with the breakthrough of wireless communication technology, wireless conference system become the important trend in the development of conference industry products.

Thirdly, you should pay attention to the industry whether it already has a leader brand or not?

It is never lack of international famous brand in the conference industry. And GONSIN has more than ten years of technology accumulation, it has outstanding achievements in the field of wireless communication technology, The GONSIN digital wireless conference voting  system and DSSS digital wireless simultaneous interpretation system won the honors including "National Torch Project"  by the Ministry of Science and Technology, "Guangdong Province Key New Product" by Guangdong Department of Science and Technology and "Intelligent Building Quality Products" by the Intelligent Construction Branch of Chinese Construction Industry and other honors; GONSIN’s DSSS wireless digital simultaneous interpretation has successfully applied the DSSS wireless technology to the conference system industry, which is the first one in China and fills the gap of the market. GONSIN commits itself to build up the Conference system brand of China and famous Chinese brand.

How to create a marketable benchmarking product?

Scientific pre-market research

Market research is the foundation of everything. Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat. What should it research? The market should measure the market capacity, get detailed information of the competitors, the analysis of the customers’ demand, eventually, make SWOT analysis of the enterprise itself in order to take advantages and capture the opportunity, and march forward in the market. For instance, on account of the development of the DCS-1021, GONSIN conducted a series of market researches including the marketing situations nationwide, the research of the competitors and the customers, the research of the enterprise itself, etc. GONSIN seizes the opportunity in the market and its technical innovation peaks.

Accurate product positioning

Positioning is essential market competition. In simple terms, positioning is that the brand occupies a place in the consumer's mind. Numerous successful positioning cases have proved that to grasp the attributes of products and to position it in the accurate place in the market can help product make some breakthrough. In the conference system industry, how do you determine an accurate positioning of a wireless conference system product in the market ? After researches of the wireless products in the market, what we found most was that they are still positioned with intelligence, anti-interference, excellent sound quality, so how do GONSIN locate a right place for DCS - 1021? After rigorous product diagnosis, GONSIN finally located it at 2.4 GHz and 5 GHz coexistence pattern (dual frequency), and captured the unique "double-frequency" USP. As for its product ideology, GONSIN has shape it as “barrier-free frequency conversion " which simplifies the prorogation . The co-existence of the 2.4 GHz and 5 GHz (double-frequency) has become the technical developmental direction of wireless communication, the advantage of the dual-band Wifi device is that it gives the product the anti-interference ability, more stable Wifi signal and faster transmission speed, it also can make a wireless devices more efficient in order to meet future demand for wireless transmission of big data.

Distinct visual sense

Language is a nail, visual sense is the hammer that can hammer the nail into hearts. In visual age, to occupy a place in customers’ hearts not only requires the positioning language, but also requires the positioning visual sense or “ visual hammer” that can be distinct from the competitors and establish a faster and stronger positioning that can touch the chord of the customers.  

Product is a product on account of the existence of transactions. How to make your products become a dazzling star and a best-selling products. Product’s appearance is undoubtedly the most important bridge connecting with consumers directly. An excellent appearance not only has the protection function, but also but also highlights the advantages of the product in great details and improves the competitiveness of the commodity. A excellent appearance should guide customers to purchase and become a silent salesman. With shape-cut appearance, the product will naturally be different. DCS – 1021’s panel design idea comes from the "circle" , the symbol with rich connotation of Chinese cultural elements. This design gives the products a round sense, outstanding texture and also give the customer a balance reliable sense. Matching with the simple geometric shape at the bottom and crafted design technique, DCS-1021 multi-functions configuration and create perfect user’s experience.

Integrated communication make your benchmarking product well-known

This is an information explosion age. As the old proverb says, deeply buried gold will not shine. People are surrounded by various information and products. If you don’t concentrate all you have on propaganda, the customer will not receive your information and your benchmarking product is doom to fail.